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My vision is simple - I want to create websites that are well-designed, easy-to-use and have the ability to be accessed from all devices.


Digitaltree is a web, print design & development studio based in Wellington. I create modern designs with user experience firmly in mind.

Freelance Responsive Web Design Wellington NZ Freelance Responsive Web Design Wellington NZ Freelance Responsive Web Design Wellington NZ Freelance Responsive Web Design Wellington NZ Freelance Responsive Web Design Wellington NZ

Providing a high level of service for clients is a priority. Building relationships is also key – some clients have been using Digitaltree’s services for many years. Whether you need a new brand, a user-focused website or you just want to chat, I am very approachable and would love to speak to you.

Have a project in mind? Give me a shout


Freelance Web Design Wellington NZ Alyn Higgins
Company Director

"I found Dieter to be attentive, hardworking and very able to meet my needs in a timely way. His solutions were very useful and practical. I would highly recommend Dieter for any web based needs."

Freelance Web Design Wellington NZ Mike Arbuckle
Company Director

"If you want a great website designed by a dedicated developer and all round nice guy then don't hesitate to call Dieter. Satisfied in everyway from a full rebrand and look. "

Freelance Web Design Wellington NZ David Wilson
Company Director

"With a fixed budget and the need for a website that spanned multiple platforms we were in a dilemma. Dieter worked with us to deliver a focused site that performs on mobile, tablet and computers…and all on budget!"

Freelance Web Design Wellington NZ Paul Bassett
Company Director

"Right from the start, Dieter has been a delight to deal with. His professionalism and willingness to go the extra mile was confidence inspiring and his work and after sales service was outstanding."

Freelance Web Design Wellington NZ Sam Dungey
Operations Manager

"Ocean has worked with Dieter (Digitaltree) on several web projects now. From costing through to delivery, Dieter has provided prompt and professional servicing. His costs are well constructed, and the right questions are asked, this ensures accurate delivery."

Web Design Wellington NZ Jenkyn Knill
Business Owners

"Dieter redesigned the Lady Lena website earlier this year and we have been very impressed by the increase in hits and people's reaction to it. We have been highly praised for it for many different reasons: ease of use, beauty, appeal and its advanced approach.Consequently our sales have dramatically increased this year. We would certainly recommend Dieter as an outstanding web designer."

Web Design Wellington NZ Charlie Ward
Senior Designer / Digital Designer

"Dieter works with the designer in a collaborative way to achieve great results for the client. Personally speaking, Dieter is cool, calm and collected and a pleasure to work with on digital projects."

Web Design Wellington NZ Tui Te Hau
Chief Executive

"I have chosen to work with Dieter on a number of websites as I value his initiative, design background, attention to detail and customer service. He is committed to doing what it takes to produce a great result."

Web Design Wellington NZ Matthew Newby
Business Owner

"I found working with Dieter extremely easy as he provides clear communication throughout the project.Dieter was also very patient as there were numerous delays caused by Source Testing NZ's work load. He managed the project very effectively."

Web Design Wellington NZ David Stubbs

"Dieter’s work on our projects has always been particularly efficient and stress free. He gets what we’re trying to do, is able to adapt well to the inevitable twists and turns in the process."

Web Design Wellington NZ Sam Ovens

"I employed Dieter to create CSS Style Sheets for our website. Dieter met the deadline that he proposed and the final product was exactly what I was looking for. I am happy with the work that Dieter has done for me and I look forward to working with him again on future projects."

Web Design Wellington NZ Dr Kevin Mc Kay

"I found Dieter responded well to our needs and was professional in his attitude. I thought Dieter provided a good service at a reasonable cost and I would have no hesitation in using Dieter again for similar projects."

Web Design Wellington NZ Chris Corke

"I employed Dieter to create CSS Style Sheets for our website. Dieter met the deadline that he proposed and the final product was exactly what I was looking for. I am happy with the work that Dieter has done for me and I look forward to working with him again on future projects."

Web Design Wellington NZ Sue Kerr
Communications Manager

"Thank you very much for the prompt service, the personal attention, and the fact that nothing we threw at you was a problem. We are not always the easiest group to work with, and we appreciated your flexibility and excellent response time."

Freelance Web Design Wellington NZ Sarah Galea
General Manager

"It was a pleasure working with Dieter. He keeps to deadlines, is completely reliable and takes his work very seriously. He also provided many valuable suggestions when it came to usability of the site. I would certainly recommend his services to anyone wanting a professional job."

Freelance Web Design Wellington NZ Jonathan Hawke

"It was great to work with Dieter - the quality of his work was really good and I appreciated his independence and ability to take things ahead himself."

Turning pixels into beautiful websites is my passion, but that’s not all I can do for you...


I offer a wide range of services, including web and app design, website development, graphic and logo design services and have worked with numerous clients to create professional websites and brands. If you'd like to know more about what I do and think I could help improve your digital image, don't hesitate to get in touch and find out how I can help you.

Web Design & Dev Wellington NZ

I build hand-coded, responsive websites, focusing on usability and captivating user experiences. I use web standard compliant and cross-browser compatible coding, using open source tools.

Logo Design Wellington NZ

A logo reflects the personality and philosophy of a business through consistent and distinguishable graphic design. I create distinctive, memorable and instantly recognisable logos for all types of companies.

Print & Graphic Design Wellington NZ

A brand is complimented through well-presented, good quality printed materials. I love graphic design for print production and can even help you choose the paper and the printing process that will complement it.

    Web Development Wellington NZ

    Web Design & Development

    I specialise in creating responsive content-managed websites, optimised for download speed and search engine indexing. My website designs incorporate the latest thinking in responsive web design, assuring the best possible experience for users whether they choose to use a desktop, laptop, smart phone, or tablet. In the process of designing your site, I will develop a look and feel that is appropriate for your audience and consistent with your brand, with a primary focus on usability and ease of interaction. I want users to get what they want as quickly as possible, without any frustrating experiences.

    Responsive Web Design

    The web is in a state of flux, with new internet-capable devices popping up all the time. There's no way to know if someone will be viewing your site on a desktop, tablet, smart phone, or their internet-enabled refrigerator. That's why I create sites that are device-agnostic. Regardless of whether your users are viewing your site on their smart phone or tablet, my designs will flex and adapt to that situation, always providing an optimum viewing environment for your site's content.

    In-Browser Design

    When I create your site's designs, I won't be making static mock-ups. We’ll create real, in-browser, responsive CSS pages from the very beginning. This means you’re never looking at a picture of a website and trying to imagine how it will work – you’ll be clicking, scrolling and resizing the designs right from day one.

    This approach is the direct result of my experience designing fluid, responsive websites. It helps me better communicate with you throughout the design process and more effectively execute great site designs that address the problems inherent in designing for the myriad internet-enabled devices that will be accessing your website.

    Content Management

    I believe that a good site is a site with current content, which is why I build all of my sites in a way that allows you to easily update content through an integrated content management system (CMS). My sites are built using the Foundation or Twitter Bootstrap frameworks with a lightweight CMS that only does what you need it to. Instead of using generic out-of-the-box features, I custom build your site's unique functionality from scratch. That way your organisation's needs can define the website's features, rather than the other way around.

    Your website will be built to avoid duplicate content. You just add text and images once, and the site will make sure it ends up on its page, in sidebars, featured on the homepage – wherever it needs to go. This will save you content entry time, and ensure that your content never becomes fragmented and conflicting. You'll update once and your website will take care of the rest.

    Search Engine Optimisation

    Everyone knows how important search engine optimisation (SEO) is. If your site isn't high in Google's rankings, it doesn't exist. My approach to SEO is rooted in the belief that proper content and code are the only long-term assurance of good search engine indexing.

    All of my websites are search engine-friendly because of careful attention to creating well-structured, semantic code. Between that and your current, well-written content, you can be assured that whatever methods search engines use now and in the future, they will be able to correctly interpret your site’s code and index it appropriately.

    Logo Design Wellington NZ


    Though my projects result in a wide variety of electronic and printed forms, most often the process begins with a logo design. I work with you to define how your organisation should be perceived, then help you establish the brand through logo design. Building a solid logo is a great way to begin a project and sets the tone for all of the design work to follow.

    Whether drawing a new logo for your organisation or creating a custom web application, a discussion of identity is at the top of my list. I will work with you to create a identity profile and this will be the driving force behind all of the design work I do for you. Who is your audience, what do you need to communicate to them, and what is the right tone to strike? Developing a comprehensive identity strategy allows me to move forward with a combined focus in all of your materials, on the web and off.

    Graphic Design Wellington NZ


    I am in favour of moving as much content as possible to the electronic world, but sometimes print is necessary. I have experience producing print materials, such as posters, stationery packages and annual reports, and am always excited by the unique challenges and rewards of printed material.

    With print, as on the web, I believe in clear, functional information design, creating the best possible experience for the reader.

  • MY PROCESSOpen or Close
    Web Design Wellington NZ

    Discover & Plan

    Getting to know one another.

    You think your project will make the world a better place. So do I. Let's break the ice over coffee if you're close by, or through video chat / telephone if you need to cross a few borders to get to Wellington. This gives me a chance to get excited and talk about your concept.

    Web Development Wellington NZ


    Listing what's important.

    Knowing what you and your audience need leads to a clear picture of what I am going to design and build. This is the foundation for the rest of the way which ultimately keeps the "nice to have's" away from what you're really after.

    Frontend Design Wellington NZ

    Wire Framing

    Your concept and our vision in pixel form.

    Borrowing from the likes of Leonardo Da Vinci, wire-frames are the sketches that come before any paints are mixed. These simple outlines will show a rough view of how your site will function before any of the creative elements are added.

    UI Design Wellington NZ

    Visual Design

    Where wire-frames come to grow.

    So this is where the artistic direction comes out to play. The sketches become works of art, with carefully crafted typography, colours and graphics to suit the right tone. I create snapshots of what your site will look like once it is up and running.

    Brand Development Wellington NZ

    Development & Launch

    The visually stunning masterpiece.

    I now take your very own masterpiece and prepare it for a world-wide exhibition. I make sure that your site is ready for the world to see and easy for you to update.

    Web Development Wellington NZ

    Management & Expansion

    After the champagne pops, I will still be celebrating with you.

    So you're ecstatic about your website and it does exactly what it was designed to do. Now what? Over time, your strategy may change or you may need some tweaks done to the site. Just like with a good sequel, I am glad that all is not over, and can help you with future changes.

Like a craftsman, I care about what I do.


Have a project in mind? Give me a shout

If you have a project in mind or you just want to chat, get in touch!


Web Design & Development Wellington NZ
  • CONTACT FORMOpen or Close
    I don't talk to strangers.
    You don't want me to answer?
    What is the purpose of the contact?
    Forgot why you came here?
    Thank you. The mailman is on his way.
    Sorry, don't know what happened. Try later.

Web Design & Development Wellington NZ

Digitaltree Web | Print | Design

Get in touch

I am very approachable and would love to speak to you. Feel free to call, send me an email or simply complete the enquiry form above.

+64 021 02266561

Tawa, Wellington